Rooted in heritage, ready for the world : building brands from local roots
This panel brings together founders, CCO/CPOs and ecosystem builders to show—in one
fast-moving conversation—how a powerful local story can become both a market
advantage at home and a passport abroad. We will unpack three questions: (1) What does
it take to turn cultural heritage into a brand asset that resonates locally? (2) Which
“vehicles” let heritage brands scale regionally and globally? (3) If you’re a brand-new
company with no centuries-old back-story, how do you create an authentic narrative that
still travels?
Expect concrete cases from Qatar’s luxury, tech and food sectors, hard-won lessons on
leadership that shifts from managing to vision-setting, and a candid debate on when not to
expand.
Confirmed Panelists
1) Sara Fahad Alfardan, Chief Communications & PR Officer at Alfardan Group
2) Hamad Mubarak Al-Hajri, Founder and CEO of SNOONU
